Last year we had President Ahmadinejad of Iran, the year before some veiled dozy bint.
This year's Chrismas message on Channel Four comes from Miss Katie Piper.
Acid attack survivor Katie Piper urges viewers to "appreciate the beautiful things and the beautiful people that you have in your life now," in Channel 4's alternative to the Queen's Christmas Day broadcast this year.
In her message, she reflects on her progress over the last year and how strangers' words of kindness have helped her to move forward.
Piper was left fighting for her life after former boyfriend Daniel Lynch raped her and then arranged for another man to hurl the corrosive liquid.
The acid burned through all four layers of skin on her face, some spilling down her throat, and she was left blind in one eye. Piper has undergone more than 30 operations on her face and throat.
But she tells how it took the tragedy for her to reassess her "self-obsessed" life.
She says in her message: "Don't wait 'til there is tragedy in your life. Don't wait 'til you lose somebody. Don't wait until it's too late. Appreciate the beautiful things and the beautiful people that you have in your life now."
Amen to that. That's courage in adversity.