This is a shame, from the BBC.
The World Cup in South Africa is four years away - but the country's beer has been knocked out during qualifying.
American giant Budweiser has gained the exclusive rights to sell beer inside 2010 World Cup stadiums.
Local brands met the same fate as the national side, which made an early exit from the recent Cup of Nations and failed to reach the 2006 World Cup.
SABMiller, the biggest local brewer, says it does not have a suitable brand for the $100m sponsorship deal.
I'm not a huge fan of Budweiser (do I duck and cover now or do US contributors agree with me as I have met several Americans who think the same?) But one beer I do have good memories of from the days when I had no family responsibilities and could travel is Kenyan Tusker lager. Made by East African Breweries I found it in my friends fridge, hum, I mean I found it to be refreshing and crisp. There may have been good reasons why it was not possible but I would have liked to hear of an African beer prominent at an African event.
On our most recent holiday my husband was impressed by the products of the Iceni Brewery. I prefered her chariot, the one said to have had swords on the wheels. Which it didn't but the idea scared the Romans, which was a GOOD THING.
I'm pleasantly surprised to have my own observation confirmed. The friend whose fridge I would raid for Tusker beer is married to one of the Americans who dislike Bud. On our visit to the US he introduced my husband to Moosehead, my husband reciprocated in the UK with Greene King. Which served them both right.
Nope, there's nothing sacred about Bud (good commercials, though). In fact, I've never met any beer aficionado who swears by Budweiser. No, they bandy about brands like Pilsner Urquell or Moosehead Lager (Tuborg also being a worthy contender, especially in light of current events).
From what I can tell from my time in college towns, it's more the "cost-effective buzz"-seeking crowd that patronizes Bud, supported by its familiarity as a national brand that's available just about anywhere-- just like getting plastered at home. ;)
The World Cup patrons may be sorely disappointed in what passes for "beer" under the Budweiser label, like one who errantly wanders into a Taco Bell when seeking an authentic Mexican restaurant.
Hopefully, no brawls will ensue over the lame beer.